What Do You Meme
Israel Biton , VP Product of Winky
#incohearent #doyouknowme #newphonewhodis
This time we give our attention to a young, trendy brand called “What Do You Meme?”. If you are active on TikTok, there is a very good chance that you came across one of their party games. This 4 years old brand, who is “driven by the digital age and inspired by pop culture”, is already popular on social media, and especially on TikTok, and for a good reason. They really know how to reach their audience and get them engaged.
APPROACH
The brand is very familiar with TikTok, and also with Influencer Marketing in this trend-making machine, called TikTok. They executed a few campaigns (for each of their games)and we will be focusing on the main three — Incohearent, doyouknowme and newphonewhodis.
They targeted Macro and Elite, comic influencers, and asked them to simply play the game with their family/ friends and get their reactions, that speak for themselves. The trend became popular very fast and drugged overall of 555M views.
The campaigns took place in November 2019, and are still very popular up to this day.
GOALS
- Raise Awareness of the brand’s products among young audiences in the US.
- Grow their presence in the platform by starting new trends, game related.
KEY STATISTICS
Here are some important numbers achieved by What Do You Meme’s strongest campaign of of the three we analysed — #newphonewhodis :
KEY TAKEAWAYS
Right platforms, Right Influencers
A Brand that sells party games, for a young audience. Can you think of a better channel for that than TikTok? I can’t…
In addition, the influencer selection was very good. Young comic leading creator, Funny families, and pranking couples — a reflection of the target audiences.
Simplicity
Do you have a good product? No need to try to oversell it. Just show your product and how to enjoy it, and to add some emotional connection add some authentic reactions of people who use your product.
Take advantage of the platform
Want to take advantage of all the good TikTok has to offer? Start a meaningful trend, and make sure to have it related to your values and product. Let the platform spread your word for you. As you can see the results speak for themselves.
Feel free to share with me your experiences using my tips.
